Zenfinex Rebrands as Taurex to Offer Enhanced Trading Experience

In a strategic move aimed at enhancing its commitment to providing a robust trading ecosystem for traders worldwide, retail FX and CFDs brokerage Zenfinex has officially rebranded itself as Taurex. The announcement, made on the company's official website, reflects the company's determination to evolve and adapt to the dynamic financial landscape.

The rebranding effort encompasses both of Taurex's primary operations. This includes its offshore arm based in Seychelles, which previously operated under the website zenfinex.com but will now be known as tradetaurex.com. Additionally, the London-based FCA-licensed business at zenfinex.co.uk will also redirect users to tradetaurex.com.

The decision to rebrand comes on the heels of the departure of Zenfinex's former Global CEO, Matthew Wright, who has assumed the role of COO at rival broker Exinity. Zenfinex, which originally hails from London, has rapidly expanded its presence into key global markets, such as MENA, Africa, Asia, and LATAM. In the past year, the company has actively engaged with the global trading community, setting the stage for its transformation into Taurex.

Nick Cooke, Founder and CEO of Taurex, emphasized the significance of this rebranding, stating,

“The Taurex brand embodies our legacy of trading expertise while signaling our commitment to bring robust trading solutions to our clients.” Cooke added that in an era of evolving technology and trading, Taurex aims to center its focus on people, believing that the future of trading will be shaped by individuals supported by technology.

Alexandros Kritiotis, Taurex COO, explained that the company has spent years building teams, technology, and partnerships to refine its vision for the global trading community. Offering a holistic trading experience with strong tools and security while remaining adaptable to user needs is pivotal to their success. Kritiotis expressed confidence that this transition to Taurex signifies their readiness for the next stage of delivering on their vision.

Building upon Zenfinex's foundation of transparent pricing and robust security, the evolution to Taurex, inspired by the Latin words 'Taurus' for strength and 'Ex' for exchange, aims to redefine the retail trading landscape. Taurex introduces transformative changes, including a proprietary trading app and a suite of tools suitable for traders of all levels, with the goal of enhancing the overall trading experience.

While Taurex focuses on refining the retail trading experience, Zenfinex continues to serve the institutional sector, specializing in high-quality liquidity solutions. Together, they aim to create a comprehensive trading ecosystem known for its breadth and quality.

With a vision to inspire confidence in traders globally and a mission to empower people in their trading endeavors, the rebranding to Taurex emphasizes education, innovation, and proprietary trading solutions. Taurex offers comprehensive educational resources, including interactive webinars and courses led by industry experts.

To provide traders with top-tier tools and technology, Taurex has formed strategic partnerships with industry leaders like Trading Central, Swiset, and Acuity, ensuring access to cutting-edge trading solutions.

Furthermore, Taurex is actively building a global community designed to connect both new and experienced traders, offering mentorship, trading tools, copy trading, educational materials, and a complete trading environment.

About Taurex

Taurex, formerly known as Zenfinex, was founded in the UK in 2017 by Nick Cooke, a former senior sales executive at FXCM and LCG. The company received FCA authorization in March 2019 and is majority-controlled by Oscar Hilt Tatum IV, a citizen of Saint Kitts and Nevis who currently resides in the UAE and operates the offshore investment firm iPoint Capital Partners.

As a note of caution, Taurex urges traders to be vigilant against cloned brokers and individuals falsely claiming to represent them, and to access only the official website for their trading activities. Users seeking further information can visit the Zenfinex dealer page on WikiFX or download the WikiFX App for additional guidance and safety.

In an ever-evolving financial landscape, Taurex's rebranding signifies its commitment to providing traders with a comprehensive, secure, and innovative trading experience, underpinned by a strong emphasis on education and technology.

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