Kellogg snack business to be named ‘Kellanova’ after cereal unit spin-off

(Reuters) – Kellogg Cos global snacking business will be called “Kellanova” following the spin-off of its North American cereal unit, the packaged food giant said on Wednesday, as the company splits itself into two to sharpen focus on each of its divisions.

（路透社）——这家包装食品巨头周三表示，在分拆其北美谷物部门后，家乐氏全球零食业务将被称为“kellanova”，因为该公司将自身一分为二，以加强对每个部门的关注.

The cereal business – home to brands including Kellogg‘s, Froot Loops and Rice Krispies – will be named “WK Kellogg Co,” in a nod to the company’s founder W.K. Kellogg, who created Corn Flakes in 1894.

麦片业务——家乐氏、froot loops 和 rice krispies 等品牌的所在地——将命名为“wk kellogg co”，以向公司创始人 wk kellogg 致敬，wk kellogg 于 1894 年创造了玉米片。

While the company names will change upon the spin-off, which Kellogg intends to complete by the end of this year, the iconic “Kellogg‘s” brand will remain on the packaging of both companies’ products around the world.

家乐氏计划在今年年底完成分拆，虽然公司名称将发生变化，但标志性的“kellogg's”品牌将保留在全球两家公司产品的包装上。

Kellogg, which last year unveiled plans to split into three independent companies, last month reversed its strategy and said its plant-based meat business, known for its MorningStar Farms brand, would remain in-house.

家乐氏去年公布了拆分为三个独立公司的计划，上个月改变了战略，表示其以 morningstar farms 品牌闻名的植物性肉类业务将保留在内部。

Kellanova will now house the MorningStar Farms label, along with Pringles, Cheez-It, Pop-Tarts and other snack brands. The business will also oversee international cereal brands including Frosties, Zucaritas, and Miel Pops.

kellanova 现在将拥有 morningstar farms 品牌，以及品客薯片、cheez-it、pop-tarts 和其他零食品牌。该业务还将监管国际谷物品牌，包括 frosties、zucaritas 和 miel pops。

Kellogg also topped market expectations for sales and profit in the fourth quarter, as demand for its cereals and snacks remained strong even after it rolled out several rounds of price increases.

家乐氏第四季度的销售额和利润也超出了市场预期，因为即使在推出多轮提价之后，对其谷物和零食的需求依然强劲。

Kellanova will trade on the New York Stock Exchange under the ticker symbol “K”, Kellogg said, adding the ticker and exchange details for WK Kellogg Co will be announced in the coming months.

kellogg 表示，kellanova 将在纽约证券交易所交易，股票代码为“k”，并补充说 wk kellogg co 的股票代码和交易所详情将在未来几个月公布。

(Reporting by Deborah Sophia in Bengaluru; Editing by Shailesh Kuber)

（deborah sophia 在班加罗尔报道；shailesh kuber 编辑）